Your online content is a reflection of yourself. It forms your unique “constellation” that shapes how your audience perceives you, and it’s crucial for your author brand. Before pursuing a TED talk, ask yourself if it aligns with your larger goals. Is it for vanity, or to contribute new ideas to your field? A TED talk can benefit thought leaders and those looking for public speaking opportunities or clients, but remember: TED is about spreading ideas. So, make sure your ideas are bold enough to make an impact.
Methods for Securing a TED Talk
Begin with TEDx
Starting with a TEDx talk may be a more efficient path if your goal is to give a TED talk. It lets you get comfortable with the format and connect with the TED network. You may want to practice on smaller stages before the big one. Giving a TEDx talk can also be beneficial for promoting your ideas, book, services, or brand. Additionally, the organizer of the TEDx event can be a valuable source of information and contacts.
Watch other TEDx talks
Understanding the TED talk format is crucial to securing a spot as a TEDx speaker. Study successful talks given by thought leaders in your field and pay attention to the information provided, speaking style, and how they hold the audience’s attention.
Additionally, getting to know the TEDx community by networking with speakers and organizers and learning about their experience with the event will provide valuable information for your pitch. Remember, doing your research and understanding the audience you are selling your idea to is critical to success in marketing, and the same applies to TEDx talks.
Build your portfolio
A great idea and a clear pitch are essential to secure a TEDx speaking slot, but so are demonstrating your speaking skills. If you’re new to public speaking, seek out smaller opportunities to practice and build your portfolio. If you have experience, create a media kit that showcases your abilities and shows organizers that you’re a dedicated speaker.
Create your pitch
TED is about exciting and bold ideas, not boring lectures. To give a successful TED talk, choose a specific and compelling angle, try to cover only a little within the 18-minute time limit, and consider what your readers are most excited about. Use your book as inspiration or align your idea with your overall brand.
Choose your stage
Explore TEDx events on the official website to find a suitable TEDx event for you. You can apply to any event, but starting with the events closest to you is easier. Look for new TEDx events or check feedback and videos on the official TEDx YouTube page.
If you need personal contact with an organizer, focus on smaller events and check their official application procedures or reach out to organizers directly. Use LinkedIn to find organizers in your network for a personal connection.
Pitch your concept
Make a striking first impression and pique the organizer’s interest rather than revealing your whole talk. Pitching is about building a connection and deepening it over time. Make sure to include a hook, describe the audience’s needs and why you’re the best person to solve them, and legitimize yourself. Keep it short, simple, and clear.
Getting a TED talk takes work, but it is achievable with the right approach. By following the tips mentioned above, you will be well on your way to sharing your ideas and knowledge with a global audience on a TED stage. Remember that the application process can be long, so don’t get discouraged if you aren’t selected the first time. Keep trying; eventually, your hard work and dedication will pay off.
