Podcasts have become a popular platform for authors to promote their work, share their writing journey, and connect with readers. However, being interviewed on a podcast can be challenging, with many other authors vying for the host’s attention. This quick guide will provide a step-by-step formula for getting noticed by podcast hosts and getting booked for an interview.
What is your goal?
To maximize your podcast pitch as an author, you need clarity on your goals. Consider what you hope to achieve: reach new readers, share your publication journey, or build industry connections. Your objective will influence the selection of podcasts you pitch to. Pitching a podcast centered on writing tips may not drive book sales if your target is readership.
It is because listeners tune in for advice, not necessarily to discover their next read. To attain book sales, look for podcasts that cater to readers. On the other hand, if you aim to network or share your experience, a podcast focused on self-publishing may be a better match.
It’s all about research
To identify the suitable podcasts for your pitch:
- Create a list of potential shows with relevant audiences.
- Research these podcasts thoroughly using search engines and podcast apps, including the host and audience.
- Get to know the host personally by finding their name, location, contact information, and social media presence.
Location is essential to consider, as time zone differences may affect scheduling. Consider reaching out to the host on social media to establish a connection before pitching via email. Listen to several episodes to understand the podcast format, target audience, and if the host conducts interviews. It will also help determine if the host has the proper recording technology for a professional interview.
Highlight your unique value
To stand out from other authors seeking a spot on the podcast, you need to emphasize your unique value proposition to the host and audience. To do so, narrow down the focus of the interview to a specific topic related to your book or writing. It could be outlining a particular genre, discussing the inspiration for your latest work, or delving into a specific aspect of the writing process.
Having a clear list of talking points demonstrates that you have thought about the content of the interview beyond just promoting your book. Highlighting the benefits of the interview for the audience, such as how it will be enjoyable or educational for them, will further set you apart from other interview requests and increase the chances of your pitch being accepted.
Craft an impressive email pitch
When crafting your email pitch, follow this simple 6-step formula:
- Start with a brief introduction of yourself.
- Express your appreciation for the podcast.
- Quickly state the purpose of your pitch – what you want to discuss on the show.
- List specific discussion points for the interview.
- Explain why the audience will benefit from listening to the episode.
- Include a short bio, social media links, and relevant web links (books, etc.).
Make sure your pitch is easy for the podcast host to accept. Please provide them with enough information to make the interview a seamless process.
Being interviewed on podcasts is an excellent way for authors to promote their work and reach new audiences. Following the steps outlined in this quick guide, you can increase your chances of getting interviewed on podcasts and growing your platform as an author.
So, take the time to prepare and make the most of your next podcast opportunity. For more such informative blogs, visit Book Chat Radio.
