If you want to gain TV exposure, consider writing a book. Being an author can open doors to media opportunities. Self-publishing allows for authenticity in your content and can lead to fantastic media coverage. However, finding the right media opportunities that align with your audience is essential. This article will share some tips for landing coverage on TV.
Choose the television program carefully
Selecting the right programs is essential to gain exposure on TV through your book. The program must be aligned with your target audience, the message of your book, and segments that match your vision.
Keep in mind that the supreme goal of any publicity is to work towards your desired outcome. Whether it is to attract new business clients, launch a new career or become a thought leader, choose TV shows that align with your goals and target audience.
Craft a timely pitch
When applying to TV shows, it’s crucial to craft a compelling pitch. Make it timely by tying it to local and national current events. Apply early if your book is related to a seasonal event. Position yourself as an expert on the topic and ensure it ties back into your book.
It is crucial to remember that the goal is not to sell anything directly but to serve the TV program’s audience by providing information, entertainment, or education.
Invest time in media training
To make a great impression, invest time in media training. Learn to look professional in front of the camera and be comfortable during an interview. Tips such as what to wear and how to handle virtual appearances can make all the difference.
Make sure you know your background and be mindful of your gestures while speaking. Remember, a good video pitch is crucial to your success.
Leverage any past media experiences
Before approaching big-city TV:
- Leverage your past media experiences by starting with professional publications, podcasts, and webcasts.
- Prove yourself there and use that experience to pitch to smaller markets.
- Remember to include your past media experience in your media kit when pitching for television.
Drive them to videos on your social media
Include links to your social media channels in your media kit to showcase your on-camera presence and professionalism. Platforms such as YouTube, Facebook, Instagram, or Twitter can provide examples of your video content.
Use PR tools
When you have a compelling pitch, identify the right person to send it to. TV is different from short podcasts, where guest applications are open. So, use PR tools to find the right contact and make the process easy.
Hire a publicist
Instead of spending time building relationships yourself, consider hiring a publicist. They have the connections and industry knowledge to help you get on TV and can handle the process for you. From current studio practices to producer wishlists, they can guide you through the technical requirements and help you navigate COVID regulations.
Conclusion
Getting on TV is a challenging but rewarding endeavor. You can increase your chances of landing coverage by creating a compelling pitch, building a professional media kit, leveraging past media experiences, and using PR tools or hiring a publicist.
Remember, it’s about providing value to the audience and standing out from the competition. With the right approach, you can make your TV debut a reality.
